XRP is currently eyeing $0.90 as a near-term price target as of June 12, 2026, as the digital asset navigates a high-stakes struggle between surging exchange-traded fund (ETF) demand and sustained selling pressure from large-scale “whale” holders. While institutional interest has driven cumulative inflows into spot-based investment products past the $1.
4 billion mark this year, the asset continues to face volatility after falling from a June high of approximately $1.45 to its current trading range. As of June 11, XRP was trading around $1.14 after experiencing a 17% drop from $1.33 at the end of May.
The $0.90 mark has emerged as the definitive focal point for short-term price action, serving as both a technical magnet and a potential floor. Analyst Ali Martinez recently identified this region as a key level for long-term buyers.
He suggests that while the token aims for this level, a drop into this zone could offer an attractive entry point for holders looking to capitalize on the next market cycle. However, this level may also act as resistance if selling volume begins to outpace buying interest.
Currently, the market represents a “tug-of-war” where retail and institutional speculators are betting on ETF-related momentum while large holders offload portions of their portfolios. On June 11, the price dipped to $1.11, highlighting the immediate downside risk. If the bears manage a weekly close below $1.10, the price remains exposed to $1.
05 and eventually the $0.90 “deep demand” zone. This follows a period where XRP faced selling pressure alongside other mid-cap tokens earlier in the year.
Institutional demand fuels the XRP ETF speculative surge
The primary engine behind XRP’s resilience is the rapidly expanding ETF landscape. As of mid-2026, total tracked volumes for XRP investment products have exceeded $3 billion. This suggests a maturing market where professional money is actively building positions despite the price fluctuations. Spot XRP-USD ETF inflows recently saw $55.39 million in net buying across seven consecutive sessions ending April 22, 2026.
Major financial institutions have transitioned from onlookers to active participants. Goldman Sachs has emerged as a lead participant in various XRP ETF vehicles, while firms like SBI Remit have expanded Ripple-based payment networks across Japan. Individual issuers are seeing flashes of intense activity; for instance, Franklin’s XRP ETF captured $13.
6 million in a single session on May 11, 2026. This institutional appetite is providing a $1.43 billion cushion in total net assets across the product complex.
A busy regulatory calendar for spot XRP products
The Securities and Exchange Commission (SEC) is currently reviewing a significant number of filings. At least eleven asset managers, including Bitwise, Canary, and 21Shares, have filed for a spot XRP ETF. Most industry analysts now assign a 95% probability to these approvals by the fourth quarter of 2025. This anticipation has helped keep XRP momentum restarting throughout different phases of the 2026 market.
Decision dates are clustered in late 2025. The SEC is expected to provide rulings for firms like WisdomTree, CoinShares, and the Grayscale XRP Trust conversion around October 17 and October 18, 2025. Other heavyweights, including Fidelity and Invesco, are looking toward an estimated November 2025 window.
JPMorgan estimates these products could attract up to $8 billion in capital inflows during their first year of trading, which would fundamentally alter the asset’s liquidity profile.
Whale behavior and the threat of near-term liquidations
While the ETF front looks promising, the “whales” are sending mixed signals. Data from analytics firm CryptoQuant suggests that large transfers to the Binance exchange have declined since their 2025 peak. This indicates that the most aggressive phase of whale selling might be easing. However, immediate support at the $1.13 level remains under pressure.
Support also sits at the $1.00 psychological mark, with deeper demand near the $0.90 zone according to CoinMarketCap data.
On the upside, a recovery above $1.20 would ease immediate downside pressure. For a full-scale bullish reversal, analysts point to $1.50 as the “must-break” resistance level. Pushing past that would likely require a broader market shift. Investors looking at the asset’s trajectory often compare these technical hurdles to diverging paths for XRP value by 2030 when weighing institutional growth against near-term volatility.
The launch of XRP futures on the Chicago Mercantile Exchange (CME) on May 19, 2025, was a watershed moment. It created an “express lane” for ETF approvals under CBOE rules, which require underlying assets to have traded as regulated futures for at least six months. This regulatory maturing provides XRP with a structural floor.
Whether XRP holds its ground or retests $0.90 depends on the pace of the SEC’s decisions and whether ETF buy-side demand can finally overwhelm the remaining whale supply.