Two of the largest corporate holders of Bitcoin, Strategy and Strive Asset Management, significantly increased their digital asset reserves last week through new corporate Bitcoin acquisitions. The firms announced on 2026-09-28 that they collectively purchased 2,773 Bitcoin (BTC).
This substantial investment amounted to a combined total of $232.5 million. These latest corporate Bitcoin acquisitions signal continued institutional confidence in the cryptocurrency, even as the broader market experiences fluctuations.
Leading Firms Pursue Corporate Bitcoin Acquisitions
Strategy, the world’s largest corporate holder of Bitcoin, spearheaded these recent purchases. The company acquired 1,666 BTC for an estimated $142.7 million. This marks Strategy’s second consecutive weekly buy, following a brief break in its aggressive accumulation strategy.
Strive Asset Management, ranking as the fifth-biggest Bitcoin treasury, also made a significant move. Strive snapped up 1,107 BTC for $94.5 million last week. This latest acquisition further expands Strive’s growing digital asset portfolio.
Strategy’s Sustained Bitcoin Commitment
Strategy, formerly known as MicroStrategy, has been a pioneering force in institutional Bitcoin investment since 2020. Co-founded by Michael Saylor in 1989, the company initially focused on enterprise analytics software. Saylor transitioned from CEO to Executive Chairman in 2022, but remains a prominent and vocal advocate for Bitcoin.
The company’s adoption of Bitcoin as its primary treasury reserve asset reflects Saylor’s view of the digital currency as a long-term hedge against inflation. Strategy’s securities are widely considered a proxy for Bitcoin exposure, attracting investors seeking indirect access to the cryptocurrency market.
Portfolio Growth and Financial Maneuvers
With this latest purchase, Strategy’s total Bitcoin holdings have reached an impressive 847,666 BTC. This substantial reserve is now valued at approximately $70.5 billion, according to the company’s recent filing with the Securities and Exchange Commission.
Beyond its Bitcoin buys, Strategy also executed a $152 million buyback of its preferred stock, STRC. The company further plans to pay daily shareholder dividend payments on four of its preferred stocks: STRF, STRC, STRK, and STRD. This multifaceted financial approach aims to balance growth ambitions with investor returns.
Navigating Market Volatility
Strategy’s stock, traded under the ticker MSTR, has experienced a challenging period, losing over 50% of its value in the past year. Despite this, CEO Phong Le has defended the company’s strategic decisions.
Le previously stated that past Bitcoin sales were the “right trade at the time,” contributing to what he described as a “bullet-proof balance sheet.” These comments underscore the company’s long-term conviction in Bitcoin, even amid short-term stock performance fluctuations.
Strive’s Expanding Digital Holdings
Strive Asset Management, founded in 2022 by Vivek Ramaswamy and Anson Frericks, continues to bolster its Bitcoin treasury. Their recent acquisition of 1,107 BTC brings their total holdings to 27,462 coins. This positions Strive as a significant player in the corporate Bitcoin acquisitions landscape.
The average purchase price for Strive’s latest acquisition was around $85,396 per Bitcoin. This specific buy contributes to their overall average acquisition price, which stands at approximately $80,862 for their entire Bitcoin stash.
Funding Growth and Valuation
As of September 28, 2026, with Bitcoin trading close to $83,300, Strive’s total Bitcoin fortune is valued at roughly $2.3 billion. The company funds its ongoing Bitcoin acquisitions primarily by selling its Variable Rate Series A Perpetual Preferred Stock (SATA).
Additionally, warrant exercises generated an extra $12.4 million, providing further capital for these investments. Strive CEO Matt Cole has consistently reassured investors that the company operates with a debt-free balance sheet, free from margin requirements or encumbered Bitcoin, designed to withstand market volatility.
This financial prudence allows Strive to maintain its aggressive Bitcoin accumulation strategy. The company’s stock, ASST, has also faced headwinds, decreasing by more than 30% over the last year. But like Strategy, Strive emphasizes a long-term view on the digital asset.
The Broader Corporate Bitcoin Landscape
The continued corporate Bitcoin acquisitions by Strategy and Strive occur within a complex market environment. While these two firms are expanding their holdings, other major treasuries have reportedly sold Bitcoin this year.
Major treasuries like Strategy, Satsuma, Smarter Web Company, Sequans, Nakamoto, and Empery Digital have all sold Bitcoin this year to repay debt, fund operations, or finance buybacks. Some have even pivoted towards AI infrastructure as their share prices have struggled, highlighting diverse corporate strategies in managing crypto assets. These varied approaches underscore Bitcoin’s cyclical market impact.
Despite these varied approaches, the sustained buying activity from Strategy and Strive underscores a fundamental belief in Bitcoin’s long-term value proposition. These moves often reflect a strategic decision to treat Bitcoin as a core treasury asset, similar to gold or other traditional safe havens.
Outlook for Institutional Bitcoin Adoption
The latest corporate Bitcoin acquisitions by Strategy and Strive suggest a deepening commitment among some institutional players. Their actions reinforce the idea that Bitcoin is increasingly viewed as a legitimate component of corporate balance sheets, rather than a speculative asset.
Bitcoin’s price recently stood at approximately $83,409, down 3% over the past week. However, the consistent accumulation by large entities can provide a floor for prices and build long-term support. Such institutional backing is crucial for the cryptocurrency’s mainstream acceptance and stability.
The contrasting strategies of firms selling Bitcoin versus those actively accumulating illustrate the evolving nature of corporate crypto engagement. However, for companies like Strategy and Strive, their unwavering focus on adding to their Bitcoin reserves speaks volumes about their conviction in its future role in global finance.
As the market matures, the actions of these significant corporate holders will likely continue to influence sentiment and investment patterns. Their commitment provides a strong indicator for other institutions considering similar treasury strategies, solidifying Bitcoin’s place in corporate finance.